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Aldus, Bembo, and the Semicolon — 3 Comments

  1. Aldus Cor­po­ra­tion was bought by Adobe Sys­tems in 1994. Adobe kept up devel­op­ment on Page­mak­er in a rather ane­mic way, as its ear­ly lead in the desk­top pub­lish­ing busi­ness was erod­ed and then eclipsed by a new play­er, Quark Xpress. Adobe final­ly re­leased its own “Quark killer,” InDe­sign, in 1999. Sup­port for Page­mak­er end­ed in the ear­ly 2000s.

    After the buy­out, Paul Brain­erd turned to phil­an­thropy, aim­ing to bring a ven­ture capitalist’s sen­si­bil­i­ty to char­i­ta­ble giv­ing for envi­ron­men­tal caus­es. His sis­ter (also a suc­cess­ful tech entre­pre­neur) joined him in the Brain­erd Foun­da­tion.

    This foun­da­tion is tak­ing the rather unusu­al step of sun­set­ting itself. The orga­ni­za­tion will spend all of its funds and dis­solve by 2020.

  2. The New York Times has post­ed its review of Watson's book, by Parul Seh­gal. It is itself a glo­ri­ous piece of writ­ing. Exam­ple: “Wat­son cov­ers impres­sive ground in this short book, skit­ter­ing back and forth like a sand­piper at the shores of language’s Great Debates.”

  3. Aldus Latinized his name, a prac­tice that was wide­spread among the human­ists. He was born Aldo Manuzio, and in Italy that is how he is still known. Venice held an exten­sive Manuzio 500 cel­e­bra­tion around the quin­cen­ten­ni­al of his death in 1515.

    Had Aldus stuck with his birth name, the col­lab­o­ra­tion could have been wor­thy of the Marx Broth­ers: Aldo, Bem­bo, and Griffo.

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